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Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

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(Photo: Pexels)

4 Tips for Finding Instagram Hashtags

When it comes to posting on Instagram, you know it’s important to devote as much time as necessary to snapping and editing your photo or video to get it just right. Lighting, framing, filters and…
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Linley Paske and Lauren Pasqualone: Social media ‘entertrainers’ and co-owners of the marketing firm LP2 Boutique Agency.

How to Make Live Broadcasts Work for Your Business

The reality series “Married at First Sight” follows three couples as they say “I do” the very first time they meet. Sound a little fast to you? Us too! Unfortunately, many businesses and brands use…
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(Photo: Pexels)

Video Styles to Consider For Your YouTube Channel

You know that creating video content can be a great marketing channel to help illustrate your brand’s story and expertise to your loyal and potential customers. Despite the benefits, a 2015 Ebiquity…
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Through using screen readers and software, web users with visual impairments are able to navigate the Internet. It's up to retailers to make sure their sites are easy to use. (Photo: Perkins School for the Blind)

What You Should Know About Web Accessibility and the Law

In our June issue, we talked to web accessibility experts about the importance of making your website easy to navigate for everyone, including those with visual impairments. Making sure that…
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Legrand's adorne collection will now be able to talk to Google Home and Amazon Alexa.

Legrand's Smart Move and What It Means for Smart Lighting

An estimated 10 million Amazon Alexa-powered devices have been sold, according to a recent report from the Consumer Intelligence Research Partners. This past July, the company sold three times as…
(Photo: Pexels)
(Photo: Pexels)

How to Improve Your YouTube Traffic

You know how much work it can take to produce just one video for your business. There’s nothing more frustrating than putting in all that time in effort, only for the views to come up short. It’s…
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Ready write an ad? These tips will help. (Photo: Hamza Butt via Sole Treadmill)

Facebook Ads Manager: How to Write Killer Ad Copy

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Wayfair's visual search tool allows users to upload a photo and instantly find exact or similar products.
Wayfair's visual search tool allows users to upload a photo and instantly find exact or similar products. (Photo: Wayfair)

How Visual Search is Changing Retail

Sometimes, words fail us. Sometimes, they can’t fully contain what we want them to. This is especially true when it comes to online shopping — searching “polyester grey rug with abstract pattern and…
At Perkins Access, Director of Digital Accessibility Marla Runyan consults with clients to help them build more inclusive websites.
At Perkins Access, Director of Digital Accessibility Marla Runyan consults with clients to help them build more inclusive websites. (Photo: Perkins School for the Blind)

Why Website Accessibility Matters

When asked about the accessibility of your business, you might first think about your physical space — but don’t forget the web. Web accessibility simply means making websites inclusive by designing…
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)

Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
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