Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
What You Should Know About Google My Business
You know that strong online marketing is essential to establishing and growing your presence as a retailer. When it comes to local SEO, Google My Business is one of the easiest (and free) ways to get…
How Augmented and Virtual Reality Technology is Changing Retail
A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
What’s to Come: IoT and Smart Lighting
The future of the Internet of Things (IoT) and smart lighting is bright. Information research and analytics provider IHS Markit predicts the residential market for connected lighting will grow from $…
Smart vs. Connected: What's the Difference?
The average home has 24 electronic devices, and almost all of them are connecting with the internet. So with that logic, all of us are living in smart homes, right?
Well not quite. Although a lot of…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Why You Should Never Buy Email Lists
Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
Sit Back and Relax! 4 Smart Lamps that Do It All
In every well-appointed lighting design, there are the doers (think recessed ceiling fixtures and undercabinet LEDs) and those like that retro torchiere in the corner or the demure lamp on the…
5 Website Design Blunders – And How to Fix Them
A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
My Experience at Millennial 20/20
As we’re gearing up to debut our new supplement, Millennial Home, in April, I’ve been thinking a lot about what it means to be a Millennial — what defines us as consumers, what makes us different…
4 Easy Steps to Better Keyword Research
Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…