So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
social media
Reaching Your Clients Through Communication & Marketing
Top Tips from Experts on Branding Your Retail or Interior Design Business
Branding is important. If you’re in business you know this. But how do you develop and share that brand? Over the years, we’ve talked to experts about how best to brand your retail or design business…
5 Steps to Micro-Influencer Success
We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
Setting Up a Digital Footprint
As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
3 Retailers Share Social Media Success Stories
At the time of this writing, the doors of Nell Hill’s in Kansas City, MO, are temporarily closed to customers, but owner Katie Laughridge has a message for habitués of the beloved home furnishings…
Tools for Planning Social Media
As the coronavirus pandemic continued to impact businesses with stay-at-home orders around the globe in into May and beyond, digital connection has become even more important. With myriad platforms…
Plan Your High Point Market with Furniture, Lighting & Decor Hosted Panels
Furniture, Lighting & Decor editors will moderate panels at the fall 2019 High Point Market in High Point, NC, held Oct. 19-23. The panels will cover topics including design trends, product…
High Point Market Authority Accepting Submissions for Fall Market 2019 Design Bloggers Tour
The High Point Market Authority (HPMA) has partnered again with Esteem Media to develop a Design Bloggers Tour for the 2019 Fall Market, Oct. 19 to 23, and is now accepting submissions from bloggers…
Luxury Products Group Launches Social Media Tool
Luxury Products Group has added new tools to help showrooms differentiate themselves from their local competition. The newest member benefit provides social media articles and posts for showrooms to…
Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.
For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…