Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
What You Need to Know About Duplicate Content
If your SEO is lagging and you're not sure why, duplicate content could be a part of the problem. Duplicate content is exactly what it sounds like: Content that exists in more than one place on the…
How to Make the Most of Your Google My Business Page
No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…
The Neverending Sample Sale: How Consignment Websites Can Benefit Showrooms
Investing in showroom samples can be something of a necessary evil. You have to show items in order to sell them, but once you’re done with them, they can end up collecting dust in a back room or…
What's in Store
All of a sudden I looked up and it was December.
OK — not really, but that’s what it felt like. This year, the first year of Lighting & Decor, has flown by, and now at the precipice of a new…
How to Add a ChatBot to Your Website
Anyone who's ever had to call their cable, phone or credit card company knows how invaluable a website's chatbot can be. This handy tool usually pops up in the bottom right-hand corner of a web…
4 Video Optimizing Strategies You Might Have Overlooked
If your business is producing video content, you’re already ahead of the curve. A 2015 eMarketer report found that just 9 percent of small businesses use YouTube. While making solid videos is a great…
3 Best Apps for Editing Photos
Nothing kills an image like poor lighting or a blurry background, and in an increasingly digital world where most consumers will judge you first by your social media profiles and website, you can't…
3 Reasons Why 2018 Is the Year of the Smart Home
The year 2018 is expected to be the year of the smart home — the year consumers finally embrace the true smart home movement — and there's good reason to see why. LED bulbs are coming down in price…
4 Tips For Writing Strong Product Descriptions
When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save…