Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
How to Market Luxury Without a Price Tag
We caught up with market researcher, speaker and author of “Marketing the Luxury of Interior Design” Pamela N. Danziger to ask about the changing definition of luxury and how retailers can…
3 Tips for Optimizing Images
If you want to find success in online sales, you know the images on your site have to look good. Given that 63 percent of consumers say good images are more important than product descriptions,…
What to Look for in a Social Media Manager
When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
4 Ways To Improve Your Product Pages
If you sell products on your site, you know your product pages need to provide your visitors striking product images, strong descriptions and details on specifications. But if you want to go beyond…
How to Localize Your SEO
As the days of yellow pages and landlines become a distant memory, local consumers can find businesses in their area in a matter of seconds online. You want your online pages to rank well locally so…
How to Advertise on Pinterest
At nearly every market this year, four social media platforms keep cropping up in conversations between retailers and interior designers: Facebook, Instagram, Houzz and Pinterest. We already know how…
Should Furniture and Lighting Showrooms Be on Snapchat?
Snapchat has come a long way from being a flash-in-the-pan social platform. Earlier this year, the disappearing photo/video app opened for public purchase with an average of 158 billion daily users,…
Breaking Through the Noise
It’s near midnight and John and Ivy Simon are still hard at work. While their Chapel Hill, NC, store closes at 6 p.m., most evenings the husband-and-wife team can be found bent over their laptops,…
6 Ways to Go Above and Beyond with Your Contact Page
One of the basic components of any retailer’s website is a contact page. A standard one should feature the store location, hours and an email address and phone number. But if you want your site to…
Storytime
"Tell me a bit about yourself.”
No matter how many times I’ve been asked that question (or a variation of it) in networking circles, I will unabashedly say that my inner monologue still hesitates…