Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
BrightLocal
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…