Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
5 Free Marketing Tools You Need in Your Life
If you run all of your own digital marketing and social media efforts, you know how important it is to use your time efficiently while putting your best foot forward. Thankfully, there’s a whole…
How to Hire Freelancers
Having trouble keeping up with your social media posts, updating your website or monitoring your Facebook or Google Ads? There’s a freelancer for that. If hiring a full-time digital marketer,…
4 Video Optimizing Strategies You Might Have Overlooked
If your business is producing video content, you’re already ahead of the curve. A 2015 eMarketer report found that just 9 percent of small businesses use YouTube. While making solid videos is a great…
How to Automate Social Media — Without Losing Your Voice
When social media automation first came out, the posts were somewhat laughable. They sounded robotic, and it was easy to spot when a real person was actually doing the posting in real time. Nowadays…
How to Publish Your Own Shelter Magazine
Elements Lighting and Home, an 18,000-square-foot showroom on Long Island in New York, is filled with pretty things — lighting from all the top brands, furniture and accessories too. Retail customers…
What You Can Learn from Walmart's Black Friday Strategy
Ten years ago, no Thanksgiving meal ended without a few Black Friday horror stories: alarms going off at 4 a.m., the long lines in front of Walmart and Best Buy and the fights to score the big gifts…
How to Personalize Your Marketing Emails
The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online.
To…
Our Top 4 Social Media Strategies For The Holidays
When the holiday season rolls around, many businesses large and small ramp up their social media marketing efforts, crowding digital playing fields. But for independent businesses, social media…
How to Launch a Podcast With No Experience
Most retailers post regularly on social media. Few have blogs. Even fewer have their own podcasts. As a growing medium, podcasts can help you connect with younger listeners and position yourself as…