Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
How Shipping Can Make — Or Break — An Online Sale
You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…
4 Tools For Creating Social Media Visuals
Whether you’re posting a promotion, announcing event details or wishing your customers a happy holiday, images are a great way to share messages across your social media channels. Visuals are much…
3 Things You Don’t Know About Wayfair Professional (But Probably Should)
Looking for a coffee table under $200? Do you need it yesterday? It’s hard to deny the allure of Wayfair. One of the world’s largest e-commerce companies specializing in home furnishings, the…
3 Answers to Your Questions on Creating Customer Surveys
When it comes to getting customer feedback, you may casually ask patrons questions in your store and look at your online reviews from time to time. But if you want to truly gauge how your business is…
4 Easy Ways to Start Learning More About SEO
If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone.
Digital marketing seems to have grown overnight, changing…
How to Take Advantage of 2018's Expected Retail Growth
Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
9 Steps to Teaching a Successful CEU Course in Your Showroom
In an age of retail strife, building relationships with local interior and lighting designers can open new revenue streams. Looking for an easy way to get on a designer’s radar? Host a continuing…
The Generational Tightrope: Working With Millennials
At 9 a.m. on a Monday morning, two co-founders, a community manager and an intern gather around a wooden table at their Chicago office. Each one has a laptop sitting in front of them, but no one…