local SEO
3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey
Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
3 Tips for Answering Q&As on Your Google My Business Page
Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
How to Know When Your Website Needs a Refresh
In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Make the Most of Your Google My Business Page
No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…
Amazon's New Furniture Brands and What They Mean for Your Showroom
After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…