Digital Marketing
Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?
The 5 W’s (and 1 H) of Pinterest
Consumers embarking on home design or improvement projects often head to Pinterest as their first stop before making any decisions. There they can look for inspiration, pin photos and links to boards…
Kimberley Seldon Masters the Business of Design
“As creatives we like a certain amount of creative freedom,” says Kimberley Seldon, Interior Designer and Founder of Business of Design, an interior design business coaching program developed from…
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
3 Retailers Share Social Media Success Stories
At the time of this writing, the doors of Nell Hill’s in Kansas City, MO, are temporarily closed to customers, but owner Katie Laughridge has a message for habitués of the beloved home furnishings…
Tools for Planning Social Media
As the coronavirus pandemic continued to impact businesses with stay-at-home orders around the globe in into May and beyond, digital connection has become even more important. With myriad platforms…
Adapting your Brand Messaging During Times of Disruption
This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced…
5 Social Media Tips from a Lighting Retailer
As a multiple-times winner of the Showroom of the Year Awards’ Social Media Star, the team at Montreal Lighting and Hardware knows all about maintaining a successful social media presence. With more…
NKBA Launches Live Virtual Forum
The National Kitchen & Bath Association (NKBA) is launching a new live interactive digital forum called Brave New Business, designed to connect, share and inform. Created with industry partners…
How to Create a User-Friendly Interior Designer Website
Now that telephone books and TV commercials are going by the wayside, most interior design clients find their designers on the internet. Because your website is often the first impression you make on…
5 Advantages of an Instagram Business Profile for Home Design Professionals
Is your Instagram account for your retail or interior design business an actual business profile? If not, as we head into another new year — a new decade — it might be a task you want to put on your…