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Goff Christian

Designers Sell a Lifestyle to Luxury Clients

Building luxury takes time and commitment. When it comes to luxury interior design, the meaning goes beyond merely a price tag. In today’s design environment, luxury clients expect a result that…
Jamie Merida Interiors
Jamie Merida Interiors developed as an extension of Merida’s success as a home furnishings and flooring retailer.

The Keys to Building a Brand

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Home Design Business Think Tank Nancy Ganzekaufer Melissa Galt
The Home Design Business Think Tank for May is all about brand messaging.

May Think Tank Series Focuses on Brand Messaging, Communication

Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are…
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