Digital Marketing
Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?
Create Digital Catalogs with These Tools
With abundant information available online, customers access digital content on a daily basis. While websites and social media provide platforms for engagement, creating a digital commerce catalog…
Reaching Your Clients Through Communication & Marketing
So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
3 Graphic Design Apps for Your Home Furnishings Business
In the home furnishings game, it’s important to connect with your customers wherever they are, and these days, that initial interaction will likely be online. You’ll want to put your best photos and…
7 Tips for Effective Email Marketing
Whether you’re a brick-and-mortar retailer — with or without a website, although a website is a calling card these days — or have a focus on e-commerce, it’s important to stay connected to your…
3 Newsletter Platforms to Reach More Customers
Today’s email marketing platforms are more advanced than ever before. With retargeting, automated communications and e-commerce integration, retailers and designers alike can stay in front of their…
3 Buy Now, Pay Later Options for Retailers
As buy now, pay later services become increasingly popular among shoppers (see Consumer Snapshot on page 22 for more on this), retailers should consider adding these services to their websites or in-…
A Look Inside Clubhouse
If you’re on social media, you’ve probably heard talk of Clubhouse. This invite-only social networking app hit the scene in April 2020, and as the COVID-19 pandemic picked up, so did its membership.…
5 Steps to Micro-Influencer Success
We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
4 Tips For Using TikTok in Your Design or Retail Business
TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Kichler Wraps Up Inaugural Lighting the Way Forward Virtual Event
Kichler Lighting LLC recently delivered its inaugural virtual event and showroom: Lighting the Way Forward. The event was held on November 18-19, 2020, including a welcome ceremony and scheduled…