Smarts
NY NOW Winter Edition
As the Market for home, lifestyle and handmade products, NY NOW® features over 2,300 exhibiting brands showcasing tens of thousands of products fit for every retail buyer’s budget and style. 85…
5 Free Marketing Tools You Need in Your Life
If you run all of your own digital marketing and social media efforts, you know how important it is to use your time efficiently while putting your best foot forward. Thankfully, there’s a whole…
New Year, New Showroom: How to Get There in 10 Easy Steps
For better or worse, “New Year, new you” season is upon us. Everywhere you turn, people are making resolutions, buying up expensive gym memberships and going all Marie Kondo on their clutter-filled…
The Tax Bill Passed. What Now?
This week, Congress passed a massive new tax bill into law, and it's now on President Donald Trump's desk. The bill is expect to take effect immediately, which could mean some big changes in 2018.…
Baker Introduces New Fabric Collection by Philip Gorrivan
Baker announced this week the debut of a new textile collection with designer Philip Gorrivan.
The Philip Gorrivan Fabric Collection for Baker includes 11 fabrics, representing Baker’s first guest…
Fringe Benefits
Generations of bikers, hippies and cowpunchers can’t be wrong: There’s just something about fringe. Sure, it’s festive. Certainly, it shimmies. But it’s not for the faint of heart, and therein lies…
New Study Finds Disrupting Trends in Interior Design Industry
Dramatic disruptive trends have reared their heads in the luxury interior design industry, according to a new study from Unity Marketing and The Home Trust International.
To-The-Trade Interior…
How to Hire Freelancers
Having trouble keeping up with your social media posts, updating your website or monitoring your Facebook or Google Ads? There’s a freelancer for that. If hiring a full-time digital marketer,…
What You Need to Know About Duplicate Content
If your SEO is lagging and you're not sure why, duplicate content could be a part of the problem. Duplicate content is exactly what it sounds like: Content that exists in more than one place on the…
How to Make the Most of Your Google My Business Page
No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…