Blogs
5 Tips for Creating a Compelling Newsletter
Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
How to Get Useful Feedback and Reviews From Customers
No matter how successful your business is, seeking customer feedback should be a fundamental part of your operations. Without consistent input, you’ll lack honest perspective on everything from how…
4 Ways to Make the Best of a Slow Business Day
Anyone who works in retail knows that business can vary drastically, going from dead to bustling in a matter of minutes. But some days are just plain slow. On those days, it can be easy to lose track…
3 Easy Ways to Incorporate Video Into Your Marketing
By 2021, research from Cisco estimates that video streaming will comprise 81 percent of all web traffic. Research from HubSpot shows that 53 percent of consumers want to see more video content from…
4 Tools For Creating Social Media Visuals
Whether you’re posting a promotion, announcing event details or wishing your customers a happy holiday, images are a great way to share messages across your social media channels. Visuals are much…
3 More Ways to Get Eyes On Your Pinterest
Given the fact that Pinterest users spend 27 percent more on home decor than non-users, you know that the platform is well worth investing your time in as a business. But if nobody sees your pins,…
Facebook's Offline Revolution
Facebook’s newest ad feature — Offline Events — allows advertisers to match POS information with Facebook users to see who clicked on their ads and eventually visited their stores and purchased from…
How to Hire Freelancers
Having trouble keeping up with your social media posts, updating your website or monitoring your Facebook or Google Ads? There’s a freelancer for that. If hiring a full-time digital marketer,…
What You Need to Know About Duplicate Content
If your SEO is lagging and you're not sure why, duplicate content could be a part of the problem. Duplicate content is exactly what it sounds like: Content that exists in more than one place on the…
What's in Store
All of a sudden I looked up and it was December.
OK — not really, but that’s what it felt like. This year, the first year of Lighting & Decor, has flown by, and now at the precipice of a new…