Blogs
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
The Anatomy of an Optimized Pinterest Pin
Last year, Pinterest reported that 60 percent of pinners say the platform has influenced their home decor purchase decisions. To capture their attention and convert pins to sales, it’s important to…
4 Steps to Being Authentic Online
In a world of fake news and data breaches, people are increasingly looking for sources they can trust when they go online. For small businesses, this means one component of your online presence and…
Why You Should Switch to an Instagram for Business Account
When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…
How to Make Storytelling Part of Your Marketing Strategy
Everybody loves a good story, and if you’re a business owner, you should get good at telling them. Storytelling marketing is a long-term digital strategy that establishes a human connection with…
4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
How to Use Instagram Stories in Your Digital Marketing Strategy
When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…
How to Build a Basic Digital Marketing Strategy in Four Easy Steps
A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…
4 Signs It’s Time For a Rebrand
You may think of strong branding as something reserved for giants like Coca-Cola, but businesses of all sizes can focus on creating a distinct brand identity. Your branding can tell potential…