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So many platforms, so little time. (Photo: Jason Howie)

4 Ways to Simplify Social Media

When Facebook and other social media platforms first became popular, it didn't matter if a showroom or interior design firm didn't participate. Social media was for personal uses, not business…

social media, Facebook, Instagram

How do you find your social media voice? (Photo: Animated Heaven via Flickr)

3 Easy Steps to Crafting Your Social Media Voice

Everyone has a social media voice — a specific tone and system of rules in which they communicate and govern themselves online. As social media continues to be wildly important to online visibility…

social media

Marketing automation software such as Hubspot can help grow your business from start-up to empire.

How Marketing Automation Software Helps Small Businesses

Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …

marketing automation, SEO, Retail Showrooms, Online Retailing, digital marketing

The Anatomy of Google Analytics

No search engine optimization (SEO) tool available can match the powerhouse that is Google Analytics. A free program powered by the search engine giant, Google Analytics tracks everything from bounce…

Google Analytics, SEO, Teya Tuccio-Flick, Whereoware

Kichler's Jeffrey Dross noticed trends - like this oil-rubbed bronze - seem to be moving faster in the lighting industry. Here's what that means for us.

The Speed of Trends

I remember attending the KBIS tradeshow in 2010 and overhearing a joke. “Tuscany called, they want their kitchens back!” For 10 years, the Tuscan, Olde World look was radically popular and then,…

Kichler, Jeffrey Dross, lighting trends

Since she started blogging, Carrie Leskowitz has made friends all over the world. "It's enriched my life in ways that I could not have imagined six years ago," she says.

To Blog or Not to Blog

Blogging may seem so 2006, but new research from Bloglovin' shows that bloggers still have a strong influence on their female readers. Bloglovin’s Consumer Survey Report 2016 found that 53 percent of…

Bloglovin, Joe Pulizzi, Content Marketing Institute, Carrie Leskowitz, Carrie’s Design Musings

Create the perfect outdoor living space.

Outdoor Oasis

No longer is thoughtful decor relegated inside a home’s four walls. Patios and porches are now extensions of the interior, decorated as such with a new generation of stylish outdoor furniture and…

Elissa Grayer , Nourison, Summer Classics, Kannoa , Libby Langdon

Outside of a home with landscape lights on. Photo: Jeff Zaruba — Landscape lighting should be subtle. The goal is to draw attention to what is being illuminated as opposed to the light source itself. Photo: Jeff Zaruba

What’s the Best Way to Light the Exterior of My Home?

TIP 1: Be street smart As you’ve heard many times before, “You only get one chance to make a first impression.” From the street, the way a house looks at night says a lot about the people inside.…

exterior lighting, Randall Whitehead

Is your website really user friendly? (Photo: Serge Kij)

5 Website Design Blunders – And How to Fix Them

A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…

E-commerce, website design, social media

Follow the numbers below to see how Sven Gustafson conceptualized this kitchen design.

Last Look with Stonewood LLC's Sven Gustafson

Minnesota high-end custom homebuilder Stonewood LLC incorporates smart technology into the majority of the 10 to 12 houses it builds each year. Here, peek inside one of the company’s latest projects…

Stonewood LLC, Stonewood LLC, Savant, Miele, Studio M Interiors

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