Given the fact that Pinterest users spend 27 percent more on home decor than non-users, you know that the platform is well worth investing your time in as a business. But if nobody sees your pins, you’re wasting your precious time. We’ve already covered five key ways to get more views on your Pinterest — here are three more tips to help you boost your page and pins even more.
1. Write strong pin descriptions
Since Pinterest is an image-driven platform, it can be easy to neglect your pin descriptions. But strong descriptions improve the quality of your pins and make them easier to find.
In the last article, we talked about the importance of including strong keywords in your Pinterest text to help people find your pins, but keywords are just one component of good descriptions.
For one, make sure to include links in your descriptions to sites or blogs that are relevant to the pin. This helps people easily find products and can be a great way to promote your own site. Just make sure you’re not randomly linking to your site when it’s not relevant to the pin — this can look desperate and spammy and cause you to lose credibility.
When writing descriptions, make sure you’re appealing to the senses, using sensory language when possible to convey exactly what a product is like. Be concise, but let your voice and creativity shine. Think about who your ideal pinner is and write for them. Lastly, include a simple call-to-action at the end of your description. These can range from “please repin” to “check out the blog post” or “learn more at this link."
2. Go easy on the hashtags
Hashtags make your pins more searchable by organizing them into feeds, so they're definitely worth using. Since Pinterest will tag posts with too many hashtags as spam, striking the right balance is key. Pinterest recommends adding no more than 20 hashtags per pin, but even this many could look a bit spammy.
Regardless of how many you use, make sure they’re relevant to your pin and aren’t just filling space where a strong description should be.
3. Be active
Beyond posting your own pins consistently, being an active Pinterest user will help get your page and pins more exposure.
Take the time to search for popular users and pins in your niche and engage with them by following them, repinning them and shouting them out. This way, you’ll get the attention of other users with similar interests and they’ll give you a follow and repin your content. You can find boards that are relevant to your area of business or interest by searching for key terms and clicking "boards" under the search bar.
If you find a profile you like, click around and see who they follow. Finding the right people to follow and engage with is an ongoing process that's worth the effort. The home decor and interior design community is thriving on Pinterest — all you have to do is tap into it and add your voice to the conversation.
How do you approach growing your Pinterest following? Let us know in the comments!
Photo: Pexels
