Meridian Furniture has expanded its sales force, adding five new representatives in New England, Colorado, Utah, Wyoming, Montana, Louisiana and Mississippi. The company is still looking for coverage in Florida and Texas, where its business has been growing exponentially, according to a news release.
Meridian Vice President of Sales Mitch Hodges said the new hires are some of the top sales representatives in the industry with decades of experience and strong ties to big-box retailers.
“More and more retailers are buying Meridian products because we fill the gap in reaching a new generation of furniture buyers by offering the fashion-forward styles younger customers love — at a fair price,” said Hodges. “Younger consumers see the looks they crave on TikTok and Instagram, but they can’t find them anywhere.
“We are leveraging that data in ecommerce to help dealers better understand younger consumer preferences and translating that into styles that help them generate traffic and sales. Our new sales representatives are a terrific asset to the dealers in providing support and training to help them grow their businesses.”
According to a news release, Meridian Furniture supplies a growing roster of leading retailers and designers with upholstered furniture designs and case goods for nearly every room in the home.
