American Lighting Association
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
The Tax Bill Passed. What Now?
This week, Congress passed a massive new tax bill into law, and it's now on President Donald Trump's desk. The bill is expect to take effect immediately, which could mean some big changes in 2018.…
Creating an Experience in Chicago's Clive Christian Showroom
If there was one word on everyone's lips at the American Lighting Association conference in Vancouver, Canada, last week, it was experience: how to create an experience to bring customers to the…
4 Vancouver Restaurants You Need to Try at the ALA Conference
The 2017 American Lighting Association Conference is less than two weeks away, and as attendees already know, Monday (September 12) is a free night. That means it'll be time to hit the town and…
June Lightovation Draws Record Crowds
This year’s June edition of Lightovation in Dallas drew record crowds, garnering an 18 percent increase in attendance by lighting showrooms compared to last year.
Along with increased overall…
Industry Leaders Talk Tough to Washington
Last week, American Lighting Assn. (ALA) and Home Furnishings Assn. (HFA) members headed to D.C. for independent meetings with Congressional members. Their goals? Discuss upcoming legislative…
What You Need to Know About Tax Reform
Now that healthcare reform stalled, President Donald Trump and House Speaker Paul Ryan have turned their attention to tax reform — an area of the law that impacts the lighting and home decor industry…
Registration Now Open for 2017 ALA Conference
Registration is now open for the 2017 American Lighting Assn. (ALA) Conference.
Due to the cancellation of the 2016 conference, registration will operate differently for the upcoming conference.…
Lighting One, ALA to Partner on Educational Sessions at Lightovation
The American Lighting Assn. (ALA) and Lighting One are partnering to provide educational sessions on business and housing during June Lightovation in Dallas.
ALA members who are not members of…