American Lighting Association
Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market
Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…
How to Go Beyond the Customer Profile With ALA Speaker David Avrin
If there's one thing that binds every business professional in every industry, it's the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer…
American Lighting Association to Hold Residential Lighting Training Course in October
The American Lighting Association has announced it will host a four-day lighting training course from Oct. 22-25 in The SMART Center at Dallas Market Center.
The members-only workshop, taught by…
ALA President Testifies on Tariffs
Earlier today, Eric Jacobson, President and CEO of the American Lighting Association, delivered testimony to the Section 301 Committee regarding tariffs on products imported from China. ALA has taken…
2018 ALA Conference Preview
The 2018 American Lighting Assn. (ALA) Conference, to be held September 24-26 at the Omni Grove Park Inn in Asheville, NC, is your chance to reinvent your business, reawaken your drive and revitalize…
States Allowed to Collect Sales Tax from E-retailers, U.S. Supreme Court decides
The U.S. Supreme Court ruled in favor of South Dakota in the landmark sales tax case of South Dakota v. Wayfair yesterday, overturning more than 25 years of legal precedent that stopped states from…
Summer Market Preview: Dallas 2018
The summer editions of the Total Home & Gift Market (June 20-26) and Lightovation (June 20-23) at Dallas Market Center promise new introductions in furniture, lighting and accessories. See how…
This Isn't Going Well: An Industry Guide to Tariffs and Trade Wars
International trade can best be described as the most convoluted game of Monopoly ever played: Everyone has a few good properties and a few okay properties and they're all just trying to make it…
January Lightovation Saw Largest Attendance in Three Years
Last month’s Lightovation show at Dallas Market Center saw its largest store attendance in three years, including an increase in attendance from international retailers.
In addition to the strong…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…