Consumer Insights
Home Renovation Market Sentiment Mixed Among Home Professionals in Q1, Houzz Barometer Finds
Houzz Inc., the platform for home remodeling and design, released the Q1 2021 Houzz Renovation Barometer, which tracks residential renovation market expectations, project backlogs and recent activity…
The State of Home Improvement Spending in 2020
Last month, we discussed the shortcomings that people are finding in their homes as they continue to spend more time there. Many people want more space, nicer kitchens, outdoor space, and dedicated…
Shelter at Home Features That Matter
Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. Realtor.com surveyed 1,300 consumers to identify the home features consumers value…
NRF: Holiday Retail Sales Expected to See Growth Over 2019
With retail sales rebounding strongly due to continued consumer resilience, the National Retail Federation has forecast that holiday sales during November and December will increase between 3.6…
HENRY: The Demographic to Watch
Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…
The Post-COVID Consumer
Six months ago, when the country first shut down, consumers had no choice but to shift the way they made purchases. Essentials like groceries, medications and personal care products ordered online…
Second Homes and the Affluent Buyer
At the start of the coronavirus pandemic, many city dwellers lucky enough to have second homes fled their more congested urban residences in favor of the space and scenery of their vacation…
Home Builders Bounce Back from Coronavirus with Increased Housing Starts
Construction of new U.S. homes increased 22.6 percent last month as homebuilders bounced back from a decline in housing starts caused by the coronavirus pandemic earlier this spring.
The Commerce…
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Copper Mattress Co Touts New Anti-Viral Mattress Collection
A father-son team with more than four decades of experience in the mattress industry has created a line of copper-rich mattresses designed to kill the COVID-19 virus. The Copper Mattress Co. is…