Smarts
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
Bob Timberlake Honored With 2017 Luminary Award
The International Furnishings and Design Association (IFDA) this week announced that acclaimed artist, philanthropist and pioneer of furnishings and home decor licensing and branding Bob Timberlake…
Randy Eller to Receive ARTS Awards Academy of Achievement Honor
Dallas Market Center and ART announced last week that Randy Eller will receive the Academy of Achievement Honor at the 29th annual ARTS Awards.
The ARTS Awards, presented each January during the…
How to Be An Instagram Star At High Point Market
Move over, High Point Style Spotters! There's a new Instagram account to follow at this fall's market, and it's yours.
Instagram allows your followers to step into this trade-only event and get a…
Badgley Mischka Home Grows International Sales Force
Badgley Mischka Home last week added 28 new sales representatives to cover North American and international sales.
Sales representation includes national coverage across the United States, eastern…
Introducing the 1st Look at Last Look Interior Design Competition
Interior designers, listen up! Each month, Lighting & Decor features the beautiful work of one designer in the Last Look department, and come January, that designer could be you!
Today Lighting…
How to Market Luxury Without a Price Tag
We caught up with market researcher, speaker and author of “Marketing the Luxury of Interior Design” Pamela N. Danziger to ask about the changing definition of luxury and how retailers can…
3 Tips for Optimizing Images
If you want to find success in online sales, you know the images on your site have to look good. Given that 63 percent of consumers say good images are more important than product descriptions,…
What to Look for in a Social Media Manager
When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
Zoe Bios Creative Names New Product Partners
Zoe Bios Creative announced today that it will debut works from Trunk Archive and Stampa during the October High Point Market at the company’s new 3,000 square-foot showroom located at 108-110 S. Elm…