social media marketing
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.
For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
How to Remember to Post on Social Media
How often has this scenario happened to you?
You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
Be an Expert: How to Build Customer Relationships By Being an Online Resource
Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Win at Pinterest
A picture is worth a thousand words, or if you’re Pinterest, better make that two million. The social media platform's app recently broke the 200 millionth user mark. And for those of us who have…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
3 Winter Market Seminars You Can't Miss
Anyone who's ever been to a winter market knows that there's a whirlwind of activity going on. Showrooms have new products they're dying to show off, and they're putting out great spreads for lunches…
How to Automate Social Media — Without Losing Your Voice
When social media automation first came out, the posts were somewhat laughable. They sounded robotic, and it was easy to spot when a real person was actually doing the posting in real time. Nowadays…