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Gen X

2024 U.S. Houzz Outdoor Trends Study
2024 U.S. Houzz Outdoor Trends Study

Gen X and Millennial Homeowners Extend Livable Space With Outdoor Projects

Houzz Inc. has released the 2024 U.S. Houzz Outdoor Trends Study, a survey of more than 1,100 U.S. respondents. The study found that one-third of homeowners are upgrading their outdoor areas to…
Flexsteel Rebranding, New Website
Part of Flexsteel's rebranding effort has been an updated website, including cleaner imagery of its products.

Flexsteel Rebranding Designed to Reach Younger Buyers

The launch of a new corporate website last month was the first indication that something is underway at Flexsteel: A major update of the brand. The new Flexsteel.com is a departure from what has…
Social Media network preference by generation graph
Source: Sprout Social

Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.

For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
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