Pinterest Pinpoints Hot Summer Entertainment Trends
Whether home is a cozy coastal cottage, rustic southern ranch or sprawling eastern seaboard estate, summertime means socializing, celebrations and style. In advance of the Summer Solstice on June 21…
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Design Gone Digital
At the moment, Amazon cannot come through a computer screen and pierce a person’s ears, and for mainly that reason, Claire’s Inc., the teen and tween jewelry and accessories brand found in every…
The Anatomy of an Optimized Pinterest Pin
Last year, Pinterest reported that 60 percent of pinners say the platform has influenced their home decor purchase decisions. To capture their attention and convert pins to sales, it’s important to…
How to Remember to Post on Social Media
How often has this scenario happened to you?
You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
How to Win at Pinterest
A picture is worth a thousand words, or if you’re Pinterest, better make that two million. The social media platform's app recently broke the 200 millionth user mark. And for those of us who have…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
3 More Ways to Get Eyes On Your Pinterest
Given the fact that Pinterest users spend 27 percent more on home decor than non-users, you know that the platform is well worth investing your time in as a business. But if nobody sees your pins,…
5 Can't-Miss Interior Design Seminars at Dallas Market Center
This week, interior designers from around the country will descend on Dallas en mass for Lightovation and the Total Home & Gift Market. If you've already perused our winter market preview, then…
5 Ways to Get More Eyes on Your Pinterest
Whether you’re an interior designer or a retailer, Pinterest is a great platform to utilize to increase brand awareness and drive purchases among consumers. In Pinterest's 2017 year-end report, the…