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Generation Z

Feedback written on a chalkboard
Photo: Pexels

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
Five chandeliers and one blue velvet chair in a room
Photo: Classic Home

4 Factors that Drive In-store Purchases, According to New Study

Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
City street in Washington, DC at the Adams Morgan retail area
DC Adams Morgan retail streetscape. (Photo: Brett VA via Flickr)

How to Take Advantage of 2018's Expected Retail Growth

Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
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