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Diana James cuts the ribbon at the grand opening party of Living Swell on Feb. 16, 2017.
Diana James cuts the ribbon at the grand opening party of Living Swell on Feb. 16, 2017.
How Designer Diana James Launched Her Own Line

You don't have to be an HGTV star to launch your own product line. See how this Massachusetts-based interior designer used local talents to open her store - Living Swell - and launch her product line.

Diana James, East Coast Design, Living Swell
IFDA Educational Foundation
IFDA Scholarship Competition Open
IFDA, scholarship
Cayman Area Rug in orange, pink and yellow with a floral pattern from Oriental Weavers
Oriental Weavers Cayman Area Rug
Cayman Area Rug
Oriental Weavers, area rug
Pagan Table Lamp in black with an adjustable neck from Lite Source
Lite Source Pagan Table Lamp
Pagan Table Lamp
Lite Source, table lamp
Top Tier pedestal table with ribbed edges in a light finish from Magnolia Home
Magnolia Home Top Tier pedestal table
Top Tier Pedestal Table
magnolia home, joanna gaines, standard furniture
Bone Burst three-drawer chest with an oak finish from Emporium Home
Emporium Home Bone Burst chest
Bone Burst Chest
Emporium Home
Thorn pendant in gold and white from SHO MODERN
SHO MODERN Thorn pendant
Thorn Pendant
Sho Modern
Etacle two-door, tall cabinet with a chevron pattern and brass accents from Bliss Studio
Bliss Studio Etacle cabinet
Etacle Cabinet
Bliss Studio, casegoods
Vermont Modern's style drastically differs from the Hubbardton Forge aesthetic.
Vermont Modern's style drastically differs from the Hubbardton Forge aesthetic.
Designer Q&A: Vermont Modern

The new line from Hubbardton Forge launched last month. Go behind the scenes with its designer and see what inspires him.

Hubbardton Forge, Vermont Modern, David Kitts
Split the Difference Table with a glass top on a rock from Phillips Collection
Phillips Collection Split the Difference Table
Split the Difference Table
Phillips Collection, table
Conant Lantern Pendant in a gold finish from Feiss
Feiss Conant Lantern Pendant
Conant Lantern Pendant
Feiss, pendant light fixture
Editor's Faves by Nicole Bowling
Editor's Faves by Nicole Bowling
Introducing Editor's Faves
Editor's Faves
A book signing, like this one at Jayson Home, is a great event to bring people to your showroom.
A book signing, like this one at Jayson Home, is a great event to bring people to your showroom.
4 Tips for Planning a Showroom Event

Want to pull off the perfect showroom event? Take our advice.

showroom events, Devin Kirk, Jayson Home
Ashley Settee with a high back and white fabric from Forty West
Forty West Ashley Settee
Ashley Settee
Forty West, settee
Nautical-looking Saint Mila Table Lamp with an airy base and a Gun Metal finish from Pacific Coast Lighting
Pacific Coast Lighting Saint Mila Table Lamp
Saint Mila Table Lamp
Pacific Coast Lighting, table lamp
Midwest-CBK Hires Two Vice Presidents
Midwest-CBK
Interior Design Billings Index
Interior Design Billings Index
2016 Interior Design Billings Index 4th Quarter Results Show Cautious Growth

Research from ASID showed that the 2016 economy was on firm footing, but interior designers remain cautious.

American Society of Interior Designers, Jack Kleinhenz
Gossip sectional sofa in beige with end tables on the sides from Bonaldo
Bonaldo Gossip Sofa
Gossip Sofa
Bonaldo, Sergio Bicego, sofa
leaderboard2
catfish1