Midwest-CBK announced the additions of two industry veterans to the company’s leadership team: Lissa Samuelson as Vice President of National Accounts and Ingrid Liss as Vice President of New Product Innovation for the Midwest Gift brand.
In their new roles, Samuelson will oversee the service and growth of national accounts, and Liss will focus on new product innovation for Midwest Gift seasonal and everyday gift lines. Samuelson and Liss each bring more than 30 years of industry experience including four years previously with Midwest-CBK as National Sales Manager for Samuelson. Liss returns to Midwest-CBK where she served for 23 years as Style and Design Manager, Creative Director and Vice President of Design and Creative Services.
“We’re excited and fortunate to welcome back two of the industry’s most talented, experienced leaders to the Midwest-CBK team,” said Keith Schneider, President of Midwest-CBK. “Both Lissa and Ingrid have a proven record of success, and they understand the market, the great people behind the stores and partners we work with, rapidly changing consumer demands and the products.”
Most recently, Samuelson served as Key Account Manager at Ivystone Group for 3 years.
Liss comes most recently from Demdaco, where she served as Senior Creative Director, managing the creative development and direction of the everyday gift and holiday product collections.
