It’s no secret that everyone is price-comparing when they’re shopping, especially when it comes to bigger investments like home furnishings. You may be resigned to the inevitability of your customers…
Devin Kirk
How to Stop Showrooming and Price-Comparing With Unique Product Pages
Inside Millennial Minds and Wallets Panel Coming to Design Chicago
Furniture, Lighting & Decor will be hosting a panel discussion on working with Millennials during Design Chicago at the Merchandise Mart on Wednesday, Oct. 3, 2018, from 2-3 p.m. The panel will…
4 Tips for Planning a Showroom Event
In our February issue, we spoke with marketing and showroom experts about the benefits of seminars and events in showrooms. Just to recap, events and seminars bring customers in and provide free…
How to Survive the After-Holiday Slump
The months following Christmas can feel like a marketing wasteland. With no major holidays in sight until Easter in the middle of April, showrooms have few calendar opportunities to tie into major…