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Amazon brand furniture
Photo: Amazon

The Seattle-based powerhouse's third private furniture label includes sofas, coffee tables, chairs, lighting and more. Here's what it means for furniture and lighting retailers.

Minnie Velvet Armchair in Celadon with brown legs and brass-capped feet from Abbyson Living
Abbyson Living Minnie Velvet Armchair
Nicolette one-light Wall Sconce in Satin Brass from Golden Lighting
Golden Lighting Nicolette Wall Sconce
Tomas Georgi and Mary Hilton-Reid headshots
Georgi and Hilton-Reid (Photos: Bert Vanderveen)

Tomas Georgi has been named Vice President of Business Development, and Mary Hilton-Reid has been named manager of the company's 5,000 sq. ft. showroom at the New York Design Center.

Five people fist bumping
Support your community online and it will support you back. (Photo: rawpixel.com from Pexels)

Your Facebook page shouldn't just be about your business. Here's how to turn your furniture or lighting showroom's Facebook page into a go-to source for community news and activities.

Wychwood Dining Table with a Walnut top and gray steel frame from Gus Modern
Gus Modern Wychwood Dining Table
Universal Coastal Living living room
The Coastal Living Home Collection: Escape from Universal Furniture highlights mixed materials, like the wrapped rattan above, plus performance upholstery, a must for today’s consumer.

Coastal no longer means seashells in a beach home. A sophisticated approach incorporating mixed materials, a refined color palette and a performance aspect make the look a practical option nationwide. Enter Universal Furniture and its new partnership with Coastal Living magazine, answering the call with their new Escape Collection, debuting at High Point Market this month. 

Nothing beats hearing a customer say “I love it! I’ll take the whole thing!” Getting to that point requires strategic merchandising, so we asked a few showrooms known for their displays to weigh in on their top merchandising tips.

buyer persona
(Photo: Pixabay)

A buyer persona, or profile of your ideal customer, can give you invaluable insight into who exactly your customers are and how you can effectively reach them. Here's how to create a buyer persona in three steps.

Solar panels on building roof
Photo: Carl Attard from Pexels

This month, sustainable building material supplier CaraGreen launched a new podcast called Build Green Live Green to dive deep into the world of sustainable building and product design. We caught up with President and podcaster Jessica McNaughton to learn more on how sustainability affects our industry right now. 

Regan Barrel Chair in a white velvet fabric with a gold frame from Studio A Home
Studio A Home Regan Barrel Chair
Harper open, sphere-shaped Indoor/Outdoor Pendant with a wooden frame and an iron band around the middle from Kalco Lighting
Kalco Lighting Harper Indoor/Outdoor Pendant
designworks Freestyle Red 3D carpet
The Freestyle Red 3D carpet

The collection from the German design startup features high-definition printing of 3D-geometric objects in multilayers. 

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