Lighting Designer
Information for and about residential lighting designers.
What Amazon's Alexa Blueprints Means for Smart Homes
When Amazon first released the Echo with its voice assistant Alexa, many consumers thought "Yeah, this is cool, but do I really need this?" While consumers can connect to their Echo via bluetooth,…
5 Dining Room Ideas for a Modern Family
Being a parent requires a certain degree of sacrifice. Moms and dads give up time alone, a good night’s sleep, a car interior free of greasy fingerprints and goldfish cracker crumbs…The list goes on…
How to Remember to Post on Social Media
How often has this scenario happened to you?
You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
4 Dry Places to Wait out the Inevitable High Point Market Rain Shower
It never fails. Every High Point Market, it will rain at least one day. Some markets, the rain falls endlessly. For those High Point seasoned pros, the umbrella is the most important accessory anyone…
5 Dreamy Area Rugs Your Clients Will Love IRL
When the color experts at Pantone revealed that their 2018 Color of the Year would be Ultra Violet, a “dramatic,” “provocative” and somewhat abrasive shade of purple, we knew it wasn’t going to be…
Why You Should Switch to an Instagram for Business Account
When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…
The Essential Guide to the 2018 ART & IDS Conference
In less than a month, members of the Accessories Resource Team (ART) and the Interior Design Society (IDS) will join forces once again for the 2018 ART + IDS Conference. After the first successful…
How to Make Storytelling Part of Your Marketing Strategy
Everybody loves a good story, and if you’re a business owner, you should get good at telling them. Storytelling marketing is a long-term digital strategy that establishes a human connection with…
Tour a Factory: Eastern Accents
The Eastern Accents facility sits on a quiet section of Belmont Avenue on the northwest side of Chicago. On the outside, the factory appears ordinary and unassuming. Inside, however, a flurry of…
Recessed Fixtures: The Hole Dilemma
Recessed fixtures have become a standard part of home interiors. Since the 1990s, people have been stuck with what I call the "contractor’s special," which is a grid of 6-inch-diameter downlights per…