Smarts
What You Should Know About Google My Business
You know that strong online marketing is essential to establishing and growing your presence as a retailer. When it comes to local SEO, Google My Business is one of the easiest (and free) ways to get…
What the 2017 Houzz & Home Report Tells Us About Home Renovation Trends
Home renovations continue to be a booming business according to Houzz.com's annual Houzz & Home report. Today the home improvement social media site released its annual survey with over 100,000…
One Lighting Question to Ask Every Customer this Month
"Have you tested all of your outdoor lights recently?"
Memorial Day marks the unofficial start of summer. People break out their grills, open their pools and spend time out on their patios and…
What You Need to Know About Tax Reform
Now that healthcare reform stalled, President Donald Trump and House Speaker Paul Ryan have turned their attention to tax reform — an area of the law that impacts the lighting and home decor industry…
How Augmented and Virtual Reality Technology is Changing Retail
A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
What’s to Come: IoT and Smart Lighting
The future of the Internet of Things (IoT) and smart lighting is bright. Information research and analytics provider IHS Markit predicts the residential market for connected lighting will grow from $…
Smart vs. Connected: What's the Difference?
The average home has 24 electronic devices, and almost all of them are connecting with the internet. So with that logic, all of us are living in smart homes, right?
Well not quite. Although a lot of…
Fine Artist Lida Sherafatmand Launches Line of Rugs with Nourison
Art usually hangs on the wall, but now it's covering the floor. The new collaboration between fine artist Lida Sherafatmand and Nourison reimagines Sherafatmand's paintings as area rugs, creating a…
7 Essential Cleaning Products Every Showroom Must Have
We know first impressions matter — that's why the most stunning lighting fixtures and furniture go near the entrance of showrooms. But even the nicest fixture can look old and aged with a layer of…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …