With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Home Furnishings Retailers
Home furnishings retailers have a lot to contend with these days — online competition, changing consumer expectations, rising retail rents. In this section, find news, products and trends for home furnishings retailers to see continued success.
Facebook Ads Manager: Types of Ads
Industry Leaders Talk Tough to Washington
Last week, American Lighting Assn. (ALA) and Home Furnishings Assn. (HFA) members headed to D.C. for independent meetings with Congressional members. Their goals? Discuss upcoming legislative…
4 Ways to Simplify Social Media
When Facebook and other social media platforms first became popular, it didn't matter if a showroom or interior design firm didn't participate. Social media was for personal uses, not business…
3 Easy Steps to Crafting Your Social Media Voice
Everyone has a social media voice — a specific tone and system of rules in which they communicate and govern themselves online. As social media continues to be wildly important to online visibility…
What the 2017 Houzz & Home Report Tells Us About Home Renovation Trends
Home renovations continue to be a booming business according to Houzz.com's annual Houzz & Home report. Today the home improvement social media site released its annual survey with over 100,000…
7 Essential Cleaning Products Every Showroom Must Have
We know first impressions matter — that's why the most stunning lighting fixtures and furniture go near the entrance of showrooms. But even the nicest fixture can look old and aged with a layer of…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Beatriz Ball Adopts Autism Awareness as Company Cause
New Orleans-based tableware company Beatriz Ball is adopting autism awareness as its company cause, pledging to donate a portion of all sales this month to Autism Speaks. The company is also…
Predicting Retail in 2030
In 1989, Back to the Future Part II imagined the world of 2015 as a place of flying cars, self-drying clothes and dehydrated pizza, but as we know, none of those developments really came true (…
Why You Should Never Buy Email Lists
Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…