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digital marketing

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Photo: Jurgen Appelo via Flickr

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…
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Reach your audience with Pinterest advertising (Photo: Gustavo da Cunha Pimenta via Flickr).

How to Advertise on Pinterest

At nearly every market this year, four social media platforms keep cropping up in conversations between retailers and interior designers: Facebook, Instagram, Houzz and Pinterest. We already know how…
Snapchat-for-furniture-lighting-showrooms
Is Snapchat worth it for your furniture or lighting showroom? (Photo: AdamPrzezdziek via Flickr)

Should Furniture and Lighting Showrooms Be on Snapchat?

Snapchat has come a long way from being a flash-in-the-pan social platform. Earlier this year, the disappearing photo/video app opened for public purchase with an average of 158 billion daily users,…
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Learn more about your website visitors with Facebook Pixel. (Photo: Hamza Butt via Sole Treadmill)

Facebook Ads Manager: How to Set Up a Facebook Pixel

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Marketing automation software such as Hubspot can help grow your business from start-up to empire.
Marketing automation software such as Hubspot can help grow your business from start-up to empire.

How Marketing Automation Software Helps Small Businesses

Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Ready to take your page to the next level with Facebook advertising?
Ready to take your page to the next level with Facebook advertising?

4 Best Facebook Ad Types for Showrooms

One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…
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