digital marketing
Having Fun With Email Marketing
It’s said creativity is intelligence having fun. So who’s ready for fun? As the lighting, decor and furnishings industry is home to so many highly creative people, here’s a look at how to channel…
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
Be an Expert: How to Build Customer Relationships By Being an Online Resource
Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
5 Tips for Creating a Compelling Newsletter
Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
4 Easy Ways to Start Learning More About SEO
If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone.
Digital marketing seems to have grown overnight, changing…
How to Take Advantage of 2018's Expected Retail Growth
Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…