Design Coaching Center
The Power of Positioning: 4 Strategies to Implement Now
One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to…
Creating an Artful Work/Life Blend: Design Coaching Center
Entrepreneurship is a calling — particularly to those who venture into interior design — because we pursue autonomy, creativity and the potential for unlimited growth. For us, the allure of…
Design Coaching Center: Social Media Marketing, Designer Survey
I work with interior designers every day in our interior design consulting business, Pearl Collective, and when the topic of social media comes up, designers are either nailing it or they hate it.…
Entering the Kitchen/Bath Design World: Design Coaching Center
Last October Pam McNally, SVP of Marketing for the National Kitchen & Bath Association, invited me to join a panel at High Point Market to discuss how interior designers can increase revenue by…
Design Coaching Center: 3 Questions to Ask When Interviewing Potential Clients
One of the most important conversations you will have with a prospective client takes place within the first 15 minutes. Having a practiced outline to follow is the first step to uncovering possible…
Design Coaching Center: Finding your unique design value
So far this year you’ve taken stock to remind yourself of the true value of design, considered how it impacts the lives of your clients and reviewed the key elements for increasing your confidence as…
Design Coaching Center: Take the Reins
If you’ve struggled with imposter syndrome as a professional interior designer, you may have hoped it would go away on its own…but unfortunately it doesn’t: not with time, experience or even success…
Design Coaching Center: Attracting and Selling to Your Ideal Client
Don't miss our upcoming panel —Thursday, January 26, 2:00 PM ET — Zoom on Attracting and Selling to Your Ideal Clients. replays will be available with registration.
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If…
Finding the Success Formula: Design Coaching Center
Throughout the years, most of my interior design clients have come to me frustrated and frazzled, primarily from all the hard work they’ve put into their businesses with very little profit to show…
Design Coaching Center: Attraction & Marketing
What are the keys to attracting and retaining your ideal clients? I get that question a LOT. In a nutshell, my answer is...
Make yourself known to your ideal clients
Create a memorable business…