One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to…
Cheryl Kees Clendenon
The Power of Positioning: 4 Strategies to Implement Now
White Spaces: Connecting through Marketing Experiences
In the interior design and retail world, everyone’s on Instagram, Facebook and other social channels. We all seem to be competing for the same airspace with many other brands.
In today’s marketing…
Projecting Profit: Design Coaching Success Stories
The ability to project profit is the key to success. It may not be easy in the beginning but everything you are working toward should include this goal. This month, we share insights from coaching…
Design Coaching: How to Determine Your Design Fees
We all know many clients who like to exist in the disturbingly tedious land of catalog decorating. Refusing to punch a train ticket to bore town and encouraging mediocrity in the safe land of the…
Design Coaching Center: Determining Your Design Fees
We all know many clients who like to exist in the disturbingly tedious land of catalog decorating. Refusing to punch a train ticket to bore town and encouraging mediocrity in the safe land of the…
BIG PICTURE THINKING LEADS TO PROFIT
Designers talk incessantly about how to manage selling product and ensuring the sales are going through their firm. Social media forums, seminars and market talks are rife with the angst and nail-…
Crafting Your Business Brand Across Channels
According to the Bureau of Economic Analysis, online retail sales reached $5 trillion in 2021, double the revenue from digital retail in 2018. While the majority of consumers continue to prefer…
NKBA Reveals 2020 Design + Industry Award Winners
Amid the glitz and glamour of the Las Vegas Strip, nearly 1,000 industry leaders, design professionals, VIPs and media attended the highly anticipated National Kitchen & Bath Association (NKBA)…
High Point Market Announces Schedule for The Point for Fall Market 2019
This fall, the High Point Market Authority (HPMA) will host a dynamic lineup of educational and social programming for its fourth market at the popular pop-up, The Point, throughout High Point Market…