David Avrin

Introducing the 2019 Showroom of the Year Finalists

Finalists for the 2019 Showroom of the Year Awards, honoring outstanding lighting retailers across North America, have been announced. The annual awards, now celebrating its 10th year, is co-…

Showroom of the Year Awards, Idlewood Electric, Lightology, Lights Fantastic Pro, Springhaus

Michael Alan Furniture & Design vignette — At Michael Alan Furniture & Design in Lake Havasu City, AZ, owner Chris Cooley creates an experience for customers by shopping for one-of-a-kind pieces like those shown here.

Simple Experiences

For two sisters on a Friday night, nothing beats tapas and a trip to one of three local HomeGoods stores. In December, I flew to D.C. to visit a few showrooms for the upcoming Retail Road Trip, and I…

HomeGoods, David Avrin, Kimberley Wray, Showtime Fabric Fair, Kimberley Wray

David Avrin speaks on stage at the 2018 American Lighting Association conference in Asheville, NC

How to Go Beyond the Customer Profile With ALA Speaker David Avrin

If there's one thing that binds every business professional in every industry, it's the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer…

American Lighting Association, ALA Annual Connference, David Avrin

Exterior of Biltmore Estate in Asherville, NC

2018 ALA Conference Preview

The 2018 American Lighting Assn. (ALA) Conference, to be held September 24-26 at the Omni Grove Park Inn in Asheville, NC, is your chance to reinvent your business, reawaken your drive and revitalize…

ALA Annual Connference, ALA Conference, American Lighting Association, David Avrin, Pamela N. Danziger

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