Regina Andrew Detroit, renowned for its cutting-edge lighting designs and globally inspired home decor, today announced the appointment of Neil MacKenzie as its Chief Marketing Officer, a new role within the company. With a background in transformative marketing strategies, MacKenzie brings a wealth of experience from his previous role as Senior Vice President of Marketing at Universal Furniture.
“We’re excited to have Neil join the team, and we look forward to seeing how he can support and grow the brand,” says Jim Bonomo, COO of Regina Andrew Detroit. “He has an excellent track record in building successful marketing programs and partnerships.
In his new capacity, MacKenzie will spearhead Regina Andrew Detroit brand development initiatives across all distribution channels, aligning with the company's business objectives. His work will include overseeing the creation of compelling brand touchpoints encompassing advertising, public relations, digital, website, social media, direct mail, events, and activations, including the High Point Furniture Market.
"I'm thrilled to dive headfirst into this role,” said MacKenzie.” “I’ve been a fan of the brand for many years and have had the opportunity to get to know James and Carla quite well. Their passion for their brand and product shines through in everything they do.”
MacKenzie’s strategic leadership will be central to driving the continued growth of the Regina Andrew Detroit brand. He will focus on creating a dynamic marketing ecosystem that not only fuels performance but also ensures measurable growth across the company. His appointment reflects the company’s commitment to staying at the forefront of creative endeavors.
Prior to his role with Universal Furniture, MacKenzie was the director of marketing for Stanley Furniture and senior manager of technology sales for the Golf Channel. He lives in Greensboro with his wife and daughter.
