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Kuzco Promotes Two Execs into Vice President Roles

Kuzco Group has announced the promotion of two exceptional team members — Paul Sidhu and Holly Blake to key  leadership Vice President roles.

12/09/2024
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Holly Blake, Paul Sidhu
Holly Blake and Paul Sidhu have been promoted into VP roles.

Kuzco Group, a leading provider of contemporary decorative  lighting solutions, is proud to announce the promotion of two exceptional team members to key  leadership roles. Paul Sidhu has been named Vice President of Brand, and Holly Blake will serve as Vice  President of Sales. These promotions highlight Kuzco’s commitment to fostering talent from within and  reinforcing its leadership team with proven expertise and vision. 

Blake, an accomplished industry professional with over 15 years of experience, has been promoted  to Vice President of Sales. She brings her strategic leadership and a deep understanding of both  residential and commercial lighting solutions to the position. Her expertise in fostering client  relationships and delivering tailored solutions has been instrumental in Kuzco Lighting’s continued  growth. 

Based in Franklin, TN, Blake balances her dynamic professional career with a vibrant family life  alongside her husband and two young children. Her passion for exceptional lighting design and  dedication to customer success ensures that Kuzco’s sales operations remain robust and innovative under her leadership. 

Sidhu, a valued member of the Kuzco family for over nine years, has been promoted to Vice  President of Brand. In his new role, Sidhu will oversee new product development and lead the marketing  team, bringing his extensive knowledge of modern lighting and branding to the forefront. 
Side has been instrumental in shaping Kuzco’s trajectory, including leading the charge in the brand’s  expansion into the U.S. market eight years ago. His contributions also include the successful launches  of Alora and Alora Mood and, most recently, the rebranding of Auroralight. A recognized authority and  disruptor in the industry, Sidhu also serves on the Lighting Board of Governors for the Dallas Market  Center.

Taking over Sid's previous role is Ashlen Haslam, who brings four years of experience with Kuzco Group to her new position as Director of Brand. Haslam's expertise and dedication to creative branding will  ensure a seamless transition and continued growth in the company’s brand initiatives. 
Residing in Los Angeles, CA, Sidhu is passionate about driving innovation and delivering cutting edge lighting solutions that align with Kuzco’s vision for excellence. His leadership will play a pivotal role  in shaping the future of the company’s product lines and brand presence in North America. 

A Bright Future at Kuzco Group 
“Kuzco Group’s success has always been built on the strength of our people,” said Nathan Yang,  President of Kuzco Group. “Both Paul and Holly exemplify the leadership, creativity, and customer focused approach that define our company. We are thrilled to see them step into these roles and lead us  into an exciting future of growth and innovation.” 

These promotions reflect Kuzco Group's dedication to innovation, exceptional lighting solutions, and  fostering the professional growth of its talented team. 

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