Oriental Weavers Appoints New Vice President of Digital Strategy & Marketing

Oriental Weavers USA has hired Kristen Ritch as Vice President - Digital Strategy & Marketing, a newly created role. Ritch joins the company with more than a decade of experience in the area rug, home décor and furniture industries, with a focus on e-commerce, according to a news release.

Ritch brings a robust background in account management, marketing and business strategy, having held senior positions at other leading companies, most recently with Ashley Furniture, company officials said. Throughout her career, she has been instrumental in driving significant growth in e-commerce sales and elevating the online brand presence of these organizations.

"We are thrilled to welcome Kristen to our team," said Pat Muschamp, Vice President of Sales at Oriental Weavers. "Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable addition. As we expand our digital footprint and enhance customer engagement, Kristen's leadership will play a pivotal role in driving our objectives forward."

In her new role, Ritch will oversee the development and execution of Oriental Weavers' digital strategy, focusing on optimizing online presence, driving e-commerce growth and strengthening the company's digital marketing initiatives.

Known around the globe for its fashion-forward designs and cutting-edge technology, Oriental Weavers is a leading flooring manufacturer specializing in area rugs, according to a press release. The vertically integrated company has delivered products synonymous with high-fashion, quality and value for more than 40 years. Oriental Weavers USA's parent company, Oriental Weavers Group, is a multinational collection of companies with manufacturing facilities worldwide.