Kravet Inc, the ‘to the trade’ home furnishings industry leader, has named Suzanne Cohen as its new Chief Marketing Officer. As the newest member of the executive team, Suzanne reports to Cary Kravet, President and CEO. With two decades of experience, Cohen will lead the marketing team in brand strategy, digital performance, customer engagement, licensing initiatives and beyond.
“Marketing needs to have an ascendant role in our company while embedding itself broadly and deeply into most functional disciplines,” said Kravet. “Our goal in filling this expansive role was to find someone thoroughly schooled in luxury marketing, multiple brand communicating and highly personalized targeting. Suzanne’s background in luxury hospitality makes her well suited for this role. She possesses the right combination of a data driven approach with a strong ability to elucidate compelling stories.”
Most recently, Cohen was the CMO for The Ironman Group. Prior to that she served as a VP of Marketing at Starwood and then Marriott, leading brand strategies for the Americas for their luxury level brands including the St. Regis, The Ritz Carlton and Edition hotels.
“It is with great excitement that I join the team at Kravet. My experience in the luxury hospitality industry, and my passion for personalizing customer relationships aligns with Kravet's commitment to exceptional service. I look forward to working with the Kravet marketing talent to inspire our customers, while also looking at ways to drive new business opportunities” adds Cohen.
