Eurofase Adds Vice President of Marketing

Eurofase, a leading provider of lighting and heating solutions,  proudly announces the appointment of Shawn Hulshof as Vice President of Marketing, a newly created role within the organization. Hulshof brings a wealth of experience and a proven  track record of success from his past professional and leadership roles. 

With more than 20 years of experience in marketing, category management, product management, and  brand strategy across retail and wholesale channels, Hulshof is poised to lead Eurofase's brand,  marketing, and product initiatives to new levels of impact. Prior to joining Eurofase, Hulshof was Vice  President of Category Management and Own Brand at Ferguson | Wolseley Canada, a leading Canadian and North American plumbing, HVAC/R, waterworks, and industrial distribution company. In addition, he has held key leadership positions in large scale retail and wholesale  distribution organizations. 

"I am honored to join Eurofase and be part of such a dynamic and forward-thinking organization," said Hulshof. "Eurofase serves the residential, commercial, and hospitality sectors, and  each of those channels requires intentional lighting and heating solutions for their end users. The  customer needs to be at the center of all decisions, and I am eager to lead the brand, product  management, and ecommerce teams to focus on just that—the customer. I am committed to  leveraging my experience and expertise to contribute to Eurofase's continued success and to help  shape the lighting industry as a whole." 

As Vice President of Marketing, Hulshof will be responsible for developing and executing  comprehensive brand, marketing, and product strategies to enhance Eurofase's brand visibility, drive customer engagement, and support the company's growth objectives. His strategic thinking  and leadership will play a pivotal role in positioning Eurofase as an innovative leader in the lighting and heating markets. 

"We are delighted to welcome Shawn to the Eurofase team," said Tony Davidson, President & CEO  of Eurofase. "His extensive experience and passion for innovation make him the ideal candidate to  lead our brand, marketing, and product efforts. We look forward to leveraging his expertise as we  continue to elevate the Eurofase brand and deliver exceptional outcomes to our customers."