Visual Comfort & Co. and its partners at Generation Brands are proud to formally announce the creation of the Visual Comfort Group as their new corporate identity.
The Visual Comfort Group will go to market with a simplified and focused collection of brands to include Visual Comfort & Co., Tech Lighting and Generation Lighting. Visual Comfort & Co., will continue, as it has in the past, to pursue its premium decorative lighting collections in collaboration with the industry’s most influential design talent. Tech Lighting will expand its product line to include the best of the LBL Lighting collection and launch its extensive assortment in the brand’s significantly expanded showroom at the Dallas Market Center.
Generation Lighting has been created to unify the company’s strong offering of the industry’s best popular-priced lighting and fan collections, which includes: Show House Collection by Feiss, Home Solutions Collection by Sea Gull Lighting and the Monte Carlo Fan Collection.
According to company CEO Andy Singer, he looks forward to debuting the Visual Comfort Group’s new brand platforms at the Lightovation Show this January in Dallas and believes the newly formed entity creates a tremendous opportunity for the company, its customers and all end users of its products. Singer says he’s “extremely excited to continue to bring leading design to an even larger audience through the recently established Visual Comfort Group,” and he invites all attendees of this month’s Lightovation to visit Visual Comfort Group’s renovated showrooms where the company will introduce more than 350 new designs.
Visual Comfort & Co. is located in IHDC-1D111; Tech Lighting at TM 4705 and Generation Lighting at TM 4010.
