Interior Designers
Get inspired by interior design profiles, projects and how they build their businesses
Okay Google, Why Should I Have a Smart Speaker in My Showroom?
Are you Team Google or Team Amazon?
New research out last week found these two companies heavily competing in the smart home speaker race. As Canalys reports, Google beat Amazon for the first time…
2018: Year of the Smart Home, Part 2
Light + Building's “Smart Living in an E-House” exhibit was a mockup of an intelligent house, equipped throughout with cutting-edge smart products that provide greater comfort, safety and efficiency…
Swaim Furniture Teams Up with Designer Charles Pavarini III
Swaim Furniture, luxury upholstery and casegoods manufacturer, announced an exciting collaboration with New York City-based interior designer Charles Pavarini III of Pavarini Design, who recently won…
Light + Building Report: Design Recap
Our top five lighting trends from the bi-annual fair, held March 18-23 in Frankfurt, Germany.
Plant Life
Nui Studio
Mygdal Plantlights from Nui Studio not only light up the dark, they also bring…
Design Gone Digital
At the moment, Amazon cannot come through a computer screen and pierce a person’s ears, and for mainly that reason, Claire’s Inc., the teen and tween jewelry and accessories brand found in every…
3 Tips for Answering Q&As on Your Google My Business Page
Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
Why Communication Can Make or Break an Interior Designer
Last night, interior designers and industry professionals gathered at Pagoda Red in Chicago's Fulton Market neighborhood for cocktails and a live taping of Nick May's The Chaise Lounge podcast. With…
How to Engage Your Customers' Senses to Create a Showroom Experience
It's always worth attending a seminar or two at a major market because you never know when the conversation might just turn. At ICFF this week during the Making, Marketing and Selling Design in a 24/…
Design Q&A: Relamp, The Printed Light Bulb
Over the last few years, the Edison bulb trend dominated at Lightovation and market centers across the country. So many companies from Hinkley to Stylecraft to Mitzi created fixtures designed to…