Smarts
ISFD Announces Foundation Scholarship Student Recipient
Hannah Pedigo, a student at Savannah College of Art and Design (SCAD), has been selected to receive the International Society of Furniture Designers’ Foundation Scholarship (previously called the…
Momeni Announces Lemieux et Cie Collection for High Point Market
Award-winning designer Christiane Lemieux and floor covering manufacturer, Momeni Inc. announced the debut of their partnership. The line will be presented at fall market in High Point, NC, Oct. 19-…
Aiming Higher: Lauren Rottet Brings Her Design Vision to Airport Hotels
Lauren Rottet — Founding Principal of Rottet Studio, and the first woman to be a fellow of both the International Interior Design Association and the American Institute of Architects — is well-known…
Integrated Strategies – Effective Multi-Channel Marketing
By now you can see that there are many ways to promote and advertise your business that reach well beyond email marketing. The right combination of advertising tactics can increase your sales and…
Retargeting: Increase Conversion Rates and Brand Awareness
The average website converts only 2% of its total traffic into sales. That means 98% of customers reaching your site are a missed sales opportunity.
What if you could reach that 98% after they…
CRM Data Targeting: Increase Conversions and Engagement
CRM data targeting brings together offline and online advertising to produce the digital equivalent of a laser beam: precise ad targeting based on CRM data.
What’s the Difference Between CRM Data…
Social Platforms - Facebook Total Reach
Are you using Facebook to promote your business? If so, that is a smart move. With more than 2.19 billion monthly active users, Facebook remains a hugely popular platform despite the recent outcry…
Putting It All Together: Integrated Digital Marketing Success
By now you’ve come to realize that there’s more to marketing success than sending out an email blast and hoping for the best. New technology and techniques are improving the ability for advertisers…
Looking Beyond Email
The average email open rate spans a range starting at 16.48% for marketing and advertising industry-related emails to 27% for emails related to hobbies. For the remaining industries and interests,…
Integrated Strategies: Combining Email & Facebook to Increase Total Reach
You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…