By now you’ve come to realize that there’s more to marketing success than sending out an email blast and hoping for the best. New technology and techniques are improving the ability for advertisers to reach customers in exciting, innovative ways.
An integrated campaign that builds your message out through various channels may include:
- Social media marketing, including sponsored ads, interactive social content and more
- Retargeting, which displays your ads to customers after they visit your site
- CRM targeting, which utilizes data from your own CRM system to better define and target customers for digital ads
- Interactive content, which helps customers learn more about your brands after viewing print ads, videos and more
- Print and digital ads deliver your message next to relevant editorial sections
Each of these methods offers better engagement and response rates than email marketing alone. Separately, they are all highly effective channels. Together, they can build a campaign that cuts through the clutter of modern life and improves brand awareness, retention and conversion.
It’s not enough to send out an occasional email or run one or two ads. In today’s market, you have to get ahead of your competition and use all the tools at your disposal to reach current and potential customers.
Digital and print advertising, social media ads, interactive content and more offers advertising and marketing that goes beyond email and engages the senses. It immerses customers in your brand without intrusion, allowing customers to control the content and determine for themselves which areas of your products or services they’d like more information about.
The data derived from this approach is invaluable to forming new marketing plans, product strategies and more. What you learn from such campaigns can help you quickly reach new audiences, build new products and find fresh ways to grow your company.
Move beyond email marketing with exciting new technologies that offer better ways to reach customers. We can build an effective marketing campaign that helps you achieve your goals.
