Smarts
Inspired by the Movies: Interior Designs We Love
Movies inspire joy, sorrow, laughter and - occasionally - great ideas for interior designs. In honor of last night's Oscars, here are our favorite movie interiors and what you can learn from them.…
4 Easy Steps to Better Keyword Research
Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
4 Best Facebook Ad Types for Showrooms
One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…
Several New Designer Collections Set to Debut at Spring High Point Market
Product introductions at the spring High Point Market, April 22-26, are highly anticipated, especially with the collections ready to debut from some of the biggest names in the design industry. From…
Smart Home, Smarter Designer
Technology that can be integrated into the home to make it safer or more convenient (or just cooler) is evolving rapidly. Here, interior designer Sharon Fox of Sharon Fox Designs dishes on her…
SFC Welcomes Three New Board Members
The Sustainable Furnishings Council (SFC), the leading advocate for the responsible sourcing, manufacturing, marketing and sale of residential furnishings, welcomes three new appointees to its…
How Designer Diana James Launched Her Own Line
Last Thursday night, interior designer Diana James cut the ribbon in her brand new store, Living Swell. Located in Marblehead, MA, Living Swell offers “refurbished mid-century furniture, handmade…
IFDA Scholarship Competition Open
The Educational Foundation of IFDA, the International Furnishings and Design Assn., has announced that a total of $12,500 in scholarship funding will be awarded this year to seven selected attendees…
Designer Q&A: Vermont Modern
Last January, the Hubbardton Forge showroom toasted the launch of its new brand, Vermont Modern, at Lightovation. The new line brought color and sharp designs to the showroom with unique fixtures…
4 Tips for Planning a Showroom Event
In our February issue, we spoke with marketing and showroom experts about the benefits of seminars and events in showrooms. Just to recap, events and seminars bring customers in and provide free…