When you see a customer with their phone or tablet out in your showroom, don’t be afraid to approach them and tactfully strike up a conversation about their research. They took the time to come all the way to your store, after all. (Photo: lightpoet - stock.adobe.com)
Showrooming has become a given in the retail business. You’ve all seen it: A customer walks into your store, looks at an item on your shelf, and takes out his or her phone to compare prices on Amazon…
