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IKEA

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Is this the real life? Is this just fantasy? IKEA Place app makes augmented reality easier than ever.

Decorate the Lighting & Decor Atrium with IKEA Place

In some ways, augmented and virtuality reality tools are old news when it comes to furniture. Wayfair's app lets buyers preview furniture in their homes before buying, and Lowe's and Pottery Barn…
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Millennials want good furniture. It's up to the industry to teach them how to buy. (Photo: Caracole)

5 Blog Topics to Teach Millennials About Buying Furniture

The comments sections of news articles can be some of the most enlightening places on the internet (provided you stay off hard news comment sections). A comment from the article "Why Does This Couch…
Do you speak human? That's what IKEA wants to know.
Do you speak human? That's what IKEA wants to know.

How Smart Should Furniture Be: Ikea's Furniture Survey

C by GE now sells a lamp that can order pizza. If a lamp can do it, why can't your couch? But if you build it, will consumers buy it? That's what furniture maker IKEA wants to know. The company…
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)

How Augmented and Virtual Reality Technology is Changing Retail

A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
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