IKEA
Decorate the Lighting & Decor Atrium with IKEA Place
In some ways, augmented and virtuality reality tools are old news when it comes to furniture. Wayfair's app lets buyers preview furniture in their homes before buying, and Lowe's and Pottery Barn…
5 Blog Topics to Teach Millennials About Buying Furniture
The comments sections of news articles can be some of the most enlightening places on the internet (provided you stay off hard news comment sections). A comment from the article "Why Does This Couch…
How Smart Should Furniture Be: Ikea's Furniture Survey
C by GE now sells a lamp that can order pizza. If a lamp can do it, why can't your couch? But if you build it, will consumers buy it?
That's what furniture maker IKEA wants to know. The company…
How Augmented and Virtual Reality Technology is Changing Retail
A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…